Web Analytics Wednesday Cleveland Is Back!
Marilyn Manson had nothing on the Cleveland analytics professionals who rocked the House of Blues before his concert yesterday.Prior to last night, Web Analytics Wednesday (WAW) last took place in...
View ArticleWeb Analytics Wednesday Comes to Ohio City’s Market Garden
Few things excite analytics and marketing professionals more than great craft beer and talking about the tech industry. We’re bringing both of these things together … in Ohio City … on Wednesday! Come...
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Web Analytics Wednesday Cleveland at the Oak Barrel July 31
“Candy is dandy, but liquor is quicker.” This old saying is not the reason Web analytics and marketing professionals will be gathering at the Oak Barrel in Valley View for Web Analytics Wednesday on...
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Turning ‘Big Data’ into ‘Big Med’: 3 Perspectives
In a recent audio report for iHealthBeat, 3 healthcare advocates for Big Data chimed in on specific ways it is helping now (current applications) and its future potential. iHealthBeat posed the...
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How Segmentation Makes for Smarter Marketing
[Ed. note: This post is first in a series of guest-post exchanges between Fathom and Right On Interactive, a marketing automation company that emphasizes lifecycle marketing "that helps organizations...
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The Perfect Storm: Watson, Artificial Intelligence, Big Data, and Healthcare
There’s a saying that goes, “Everyone who thinks they’re saying something important has the same chart. It looks like a hockey stick, and the lines are shooting up right about now.” This is exactly...
View ArticleWebinar: Digital Marketing, Analytics & Healthcare
2014 is rapidly approaching, and today’s healthcare consumers are pretty tech-savvy: watching videos, going mobile, and searching for health info on social media. If you don’t want to miss out on...
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5 Marketing Stats for New Business in 2014
OK, so I’m a liar. You will actually find 7 stats below, but 2 of them are closely related to the 5 main ones, and 5 seems like a tidier (if not cooler) number for this list. Please forgive me. I’ll...
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New Year; New Data Plan: The Allure of Big Data Wanes
When big data went mainstream, small and midsize companies that wanted to be like their billion-dollar idols realized quickly that they did not possess the labor or financial capital to truly engage...
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How Creative, Conversion and Analytics Joined Forces to Reinvent the Fathom®...
About one year ago, Fathom decided to focus even more tightly on areas of industry expertise. At this time, the Fathom website –the most important medium for reaching new customers and generating more...
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